GIANT BILLBOARD ON BROADWAY PROMOTES ‘FUN SHIP’ CRUISING FROM NEW YORK

Posted on: January 11th, 2012 - News Blog

As part of its new Land vs. Sea marketing campaign, Carnival Cruise Lines has unveiled a massive billboard in Times Square that promotes the line’s new year-round departures from New York aboard the Carnival Miracle, which kick off in April.

Located at the corner of Broadway and 49^th Street, the colorful billboard features a shot of a Carnival “Fun Ship” with the New York skyline on one side and an image of a tropical destination on the other.

A smaller billboard with the words “The Caribbean Is Closer Than You Think – Cruising from Midtown” – reflective of the Carnival Miracle’s eight-day Caribbean sailings from the Big Apple – is also featured.

The billboard is part of a new multi-channel campaign designed to promote the quality and value of “Fun Ship” cruising versus traditional land-based vacations. Created by the line’s advertising agency, Boston-based Arnold Worldwide, the multi-channel campaign began December 26, 2011, and blends national and regional executions across TV, out-of-home (billboards) and on-line media, all in an engaging and often-humorous way.

Carnival Miracle’s new year-round schedule from New York begins April 12, 2012, and encompasses three different eight-day Caribbean and Bahamas/Florida itineraries that feature some of the region’s most beautiful and popular destinations.