Posted on: January 30th, 2013 - News Blog
During these cold winter months Carnival is reminding New Yorkers that the Caribbean is simply a cruise away with a series of ads and billboards throughout the Big Apple and the surrounding area.
Designed to promote the convenience and value of “Fun Ship” cruising from New York, the multi-channel campaign was created by Carnival’s ad agency, Boston-based Arnold Worldwide, and includes billboards along high-traffic thoroughfares, display ads in popular shopping malls and subway cars, and even electronic banners in Times Square, each featuring thought-provoking, engaging and often-humorous content.
The ads coincide with the arrival in March of the 3,006-passenger Carnival Splendor which replaces the 2,124-passenger Carnival Miracle on year-round eight-day Caribbean/Bahamas cruises from New York – representing a capacity increase on this route of 41 percent. Carnival also offers a summer schedule of four- to seven-day Canada/New England cruises from New York aboard the 2,794-passenger Carnival Glory.