Wide-Ranging Effort Includes New Television Commercials, Brand New Look and Feel for Advertising, Marketing and Collateral Materials
Carnival Cruise Lines will launch a new multi-million-dollar branding campaign that injects a fresh new look and feel into the company’s various advertising, marketing and collateral materials.
The centerpiece of the wide-ranging initiative is a series of new 30-second television spots which debut Monday, Jan. 7.
Backed by the Queen classic “You’re My Best Friend,” the spots feature striking images of guests of all ages enjoying a Carnival cruise, enhanced by sophisticated computer animation and editing techniques that seamlessly blend one scene into another. The end result is a series of highly visual commercials that convey Carnival’s memorable vacation experience by transporting viewers into the relaxed and carefree environment of a “Fun Ship” vacation.
