Second Edition of “Selling the Sea: An Inside Look at the Cruise Industry” Provides Valuable Insight into Rapidly Evolving Industry
Bob Dickinson, retiring former president of Carnival Cruise Lines, and Florida International University Associate Professor Emeritus of Marketing and Management Andy Vladimir will sign copies of their book, the second edition of “Selling the Sea: An Inside Look at the Cruise Industry,” at Books & Books, 265 Aragon Ave. in Coral Gables, Fla., on Monday, Sept. 17 at 8 p.m.
“Selling the Sea: An Inside Look at the Cruise Industry” is an updated version of the authors’ original version published in 1996 and offers an in-depth analysis of the many changes that have taken place within the industry over the past 11 years.
With insightful commentary from some of the industry’s top executives, “Selling the Sea: An Inside Look at the Cruise Industry” examines the unique product, marketing, and operational strategies that have enabled cruising to grow into a multi-billion-dollar global entity.
Dickinson and Vladimir also provide insight into the colorful history of cruising and its evolution from simply a mode of transportation to the modern “floating resorts” of today, including the advancements in ship construction and the growth of niche, specialty and luxury operators.
Published by J. Wiley & Sons, “Selling the Sea: An Inside Look at the Cruise Industry” is available in bookstores nationally, as well as through various on-line retailers. The cost is $40.
Carnival Cruise Lines, a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is a proud member of the exclusive World’s Leading Cruise Lines. Our exclusive alliance also includes Holland America Line, Princess Cruises, Cunard Line, Costa Cruises, and The Yachts of Seabourn. Sharing a passion to please each guest, and a commitment to quality and value, our member lines appeal to a wide range of lifestyles and budgets. Together, we offer exciting and enriching cruise vacations to the world’s most desirable destinations.