CARNIVAL CREATES SPECIAL MICRO-SITE TO PROMOTE CLIA’S ‘WORLD’S LARGEST CRUISE NIGHT’ ON WEDNESDAY, OCTOBER 17
Up to $100 Per Stateroom Shipboard Credit on ‘Fun Ship’ Cruises Also Available During Special ‘October Super Sale’ Promotion
MIAMI (September 27, 2007) – In conjunction with CLIA’s “World’s Largest Cruise Night” promotion taking place on Wednesday, October 17, 2007, Carnival Cruise Lines has created a special micro-site designed to help travel agents promote the popular cruise-themed sales event.
In addition to the micro-site, Carnival’s “World’s Largest Cruise Night” promotion includes a special two-week “October Super Sale” offering shipboard credits of up to $100 per stateroom for all bookings made between Oct. 14 and 28, 2007.
The new micro-site, available via a special “World’s Largest Cruise Night” link within Carnival’s travel agent Internet portal, bookccl.com, is designed to provide travel agents with a one-stop shop for planning and promoting their own cruise nights to their clients.
“CLIA’s ‘World’s Largest Cruise Night’ is the perfect opportunity for travel agents to seek out new business and reinforce the value of cruising to their existing client base,” said Vicki Freed, Carnival’s senior vice president of sales and marketing. “Our comprehensive micro-site and enticing shipboard credit promotion provides travel agents with two highly effective tools for attracting new clients and rewarding loyal customers,” she added.
The site includes a “Cruise Night Tool Kit” where travel agents can order custom-designed “Fun Ship” postcards, letterhead, posters, brochures and balloons. Another section contains downloadable Carnival logos, including a specially designed “World’s Largest Cruise Night” logo, as well as e-mail templates for travel agents to create their own custom marketing materials.
There’s also a section entitled “Planning Your Cruise Night,” providing travel agents with tips on compiling an invitation list and establishing a theme for the evening, as well as proven techniques for generating publicity, and post-event follow-up strategies.
Travel agents can also host a “cyber cruise night” on-line at Carnival’s Web-based group-planning tool, carnivalconnections.com, which offers agents the opportunity to create custom-designed “e-vites” to send to their clients.
The two-week “October Super Sale” promotion offers shipboard credits of up to $100 per stateroom for “Fun Ship” cruises booked between October 14 and 28, 2007. The shipboard credit applies to virtually all “Fun Ship” departures between now and Dec. 31, 2008. A $50 per stateroom credit is available on cruises of three to five days in length with a $100 per stateroom credit on cruises of seven days or longer. Reservations code COCL must be provided during the reservations process to be eligible for the shipboard credit.
Carnival Cruise Lines, a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is the largest and most popular cruise line in the world, with 22 “Fun Ships” operating voyages ranging from three to 18 days in length to The Bahamas, Caribbean, Mexico, Alaska, Hawaii, New England, Canada, Bermuda, Europe, the Greek Isles and South America.
The line currently has three new ships on order – the 113,300-ton Carnival Splendor, set to debut in Europe July 13, 2008; and the 130,000-ton Carnival Dream and Carnival Magic, scheduled for delivery in October 2009 and June 2011, respectively.
For additional information and reservations, contact any travel agent, call 1-800-CARNIVAL or visit carnival.com.
Carnival Cruise Lines, a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is a proud member of the exclusive World’s Leading Cruise Lines. Our exclusive alliance also includes Holland America Line, Princess Cruises, Cunard Line, Costa Cruises, and The Yachts of Seabourn. Sharing a passion to please each guest, and a commitment to quality and value, our member lines appeal to a wide range of lifestyles and budgets. Together, we offer exciting and enriching cruise vacations to the world’s most desirable destinations.