Carnival Cruise Lines, the world’s largest cruise brand, will conduct a review for its comprehensive advertising and marketing account, which includes media and creative.
The cruise line is conducting the agency review in keeping with best practices and is in the process of engaging a consultant. Selected agencies will then be invited to submit proposals, including its current primary agency of record, Coral Gables, Fla.–based CooperDDB.
Carnival Cruise Lines, the world’s largest cruise operator, has 22 ships operating three- to 18-day voyages in the Caribbean, Mexico, Europe and other popular destinations. The line has three new ships scheduled to debut between now and 2011.
Carnival Cruise Lines is the flagship company of Carnival Corporation & plc, the world’s largest cruise vacation group operating a diverse portfolio of worldwide brands. Carnival Corporation & plc is traded on both the New York and London Stock Exchanges.
Carnival Cruise Lines, a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is a proud member of the exclusive World’s Leading Cruise Lines. Our exclusive alliance also includes Holland America Line, Princess Cruises, Cunard Line, Costa Cruises, and The Yachts of Seabourn. Sharing a passion to please each guest, and a commitment to quality and value, our member lines appeal to a wide range of lifestyles and budgets. Together, we offer exciting and enriching cruise vacations to the world’s most desirable destinations.