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Carnival's ‘Fun Ship Island’ Named Best Micro Site By AD:Tech

by Joyce Oliva

Already the cruise industry’s top interactive Web site, Carnival’s “Fun Ship Island” micro site (www.funshipisland.com) has added yet another feather to its cap, earning “Best Micro Site” honors during the 2008 Ad:Tech People’s Choice Awards.

Nominees were selected by a panel of judges based on creativity and innovation in interactive marketing and voted on by Ad:Tech Web site readers.

Earlier this year funshipisland.com was an honoree in the 2008 Webby Awards, which are judged by members of the International Academy of Digital Arts & Sciences.

Since its launch in July 2007, funshipisland.com has generated more than 1.8 million hits, providing viewers with a fun and comprehensive visual overview of the “Fun Ship” vacation experience.

The site offers an immersive world where visitors can play in a virtual casino, experience the line’s iconic Twister waterslide, embark on a Rhino 4×4 Jeep ride, and tour the “Camp Carnival” play area, among other experiences, from the convenience of their computer.

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