Monthly Archives

November 2008

CARNIVAL WINS BIG IN PORTHOLE CRUISE MAGAZINE’S ANNUAL ‘READERS CHOICE AWARDS,’ TAKING HOME HONORS IN NINE CATEGORIES  Line Earned an Unprecedented 101 Awards Over the Past Nine Years              MIAMI (November 13, 2008) — Carnival Cruise Lines led the way once again in Porthole Cruise Magazine’s “Reader Choice Awards,” winning in nine different categories, including two new categories – Best Web Site and Best Mexican Itineraries.

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A Record-Breaking Event

by Joyce Oliva

              Carnival Cruise Lines broke open the world’s largest piñata yesterday in Philadelphia and is donating its entire contents – 8,000 pounds of candy – to local non-profit organizations, including Philabundance, the YMCA, Ronald McDonald House, Dignity Housing,The Leukemia & Lymphoma Society and Travelers Aid Family Residence Center, among others.

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Berra Named Senior Vice President/Chief Marketing Officer for Carnival Cruise Lines

by Joyce Oliva

BERRA NAMED SENIOR VICE PRESIDENT/CHIEF MARKETING OFFICER FOR CARNIVAL CRUISE LINES              MIAMI (November 7, 2008) – Jim Berra, a highly accomplished marketing professional with proven expertise in the areas of customer marketing, brand development and digital, has been named senior vice president and chief marketing officer for Miami-based Carnival Cruise Lines, the world’s largest cruise operator. 

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Carnival Dream Floated Out In Italy

by Vance Gulliksen

                                  The 130,000-ton Carnival Dream achieved a significant construction milestone when it was “floated out” from its outfitting quay at the Fincantieri shipyard in Monfalcone, Italy.  The 3,646-passenger SuperLiner – the largest “Fun Ship” ever constructed – is set to debut in September 2009.

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Carnival Breaks Record for World's Largest Piñata

by Joyce Oliva

  Carnival Cruise Lines broke a Guinness Record for the world’s largest piñata during a Piñata Block Party event in Philadelphia on Sunday, Nov. 2.  According to an onsite Guinness adjudicator, the giant mock donkey measured 60 feet, 4 inches long; 23 feet, 10.5 inches wide and 61 feet, 10.25 inches tall.  The event also featured a variety of entertainment and activities, along with free food and giveaway items, including five seven-day Caribbean cruises from Baltimore on the Carnival Pride.  The event was designed to kick-off the cruise line’s new branding campaign as well as serve as the basis for an upcoming TV commercial.  The actual breaking open of the piñata was postponed due to safety concerns based on an…

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CARNIVAL CRUISE LINES UPGRADES BOOKING ENGINE WITHIN COMPREHENSIVE TRAVEL AGENT INTERNET PORTAL, BOOKCCL.COM              MIAMI (November 3, 2008) – Carnival Cruise Lines has upgraded the booking engine within its popular travel agent Internet portal, BookCCL.com, to include a host of new user-friendly features to help travel agents save valuable time during the on-line reservations process.

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