THE WAVE ROLLS ON; CARNIVAL CRUISE LINES REPORTS RECORD BOOKING WEEK
MIAMI (March 3, 2009) – Despite the challenging economy, Carnival Cruise Lines is reporting strong booking volumes as prospective vacationers take advantage of some of the best vacation values in years.
For the one-week period ended March 1, 2009, Carnival recorded the highest number of net weekly bookings in its history. Additionally, on a cumulative basis since mid-January, net bookings are up 10 percent compared to the same period in 2008, although pricing is at lower levels. Wave season typically runs from about mid-January through early spring and is traditionally the busiest, most important booking period in the cruise industry.
Last week’s record reservations activity encompassed all of the line’s 22-vessel fleet, which depart from a variety of convenient, drive-to homeports throughout the U.S.
Gerry Cahill, Carnival’s president and CEO, attributed the increase in bookings to the line’s travel agent partners and consumers’ appreciation for the inherent value and affordability of a “Fun Ship” vacation, as well as aggressive marketing efforts. Among the marketing channels being utilized are broadcast, e-mail and on-line, along with targeted sales promotions, including a one-day sale.
“And Carnival’s unmatched combination of quality, affordability and fun along with multiple close-to-home departure points and the greatest choice of short cruise options in the industry, make a ‘Fun Ship’ cruise the ideal getaway for today’s consumers,” he added.
Carnival is the largest and most popular cruise line in the world, with 22 “Fun Ships” operating voyages ranging from three to 16 days in length to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Panama Canal, Canada, New England, Europe, and Bermuda. The line currently has two new ships scheduled for delivery between now and 2011. The first of those, the 130,000-ton Carnival Dream, is set to debut Sept. 21, 2009.
For additional information and reservations on the “Fun Ship” vacation experience, contact any travel agent, call 1-800-CARNIVAL or visit carnival.com.
Carnival Cruise Lines, a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is a proud member of the exclusive World’s Leading Cruise Lines. Our exclusive alliance also includes Holland America Line, Princess Cruises, Cunard Line, Costa Cruises, and The Yachts of Seabourn. Sharing a passion to please each guest, and a commitment to quality and value, our member lines appeal to a wide range of lifestyles and budgets. Together, we offer exciting and enriching cruise vacations to the world’s most desirable destinations.