Carnival Cruise Lines Teams Up with Marcia Gay Harden and St. Jude Children’s Research Hospital® to Encourage Children to Dream Big
Academy Award® and Tony Award®-winning actress and mother named godmother of Carnival Dream and will unveil world’s largest children’s book in New York City
Carnival announces multi-year partnership with St. Jude Children’s Research Hospital
NEW YORK, November 6, 2009 – In celebration of the launch of its newest, largest and most family-friendly “Fun Ship” ever, Carnival Cruise Lines announces that Academy Award-winning actress Marcia Gay Harden will serve as godmother of the new Carnival Dream and will unveil the world’s largest children’s book in New York City today, along with a major, multi-year partnership with St. Jude Children’s Research Hospital.
New Yorker and mother of three, Harden will officially name the new ship when it makes its North American debut in New York on November 12, 2009. In honor of Carnival Dream’s much-anticipated arrival, the Tony Award-winning actress will unveil Carnival’s Big Book of Dreams – measuring 15.5 feet high by 20 feet wide – in New York City’s Rockefeller Center today and will conduct a special reading of the larger-than-life story to dozens of schoolchildren. Inspired by the imaginative dreams of children who sailed on Carnival Cruise Lines this spring, “The Dream Plucker of Perrysport” tells the tale of a group of young friends who find themselves on a unique adventure after they encounter a furry orange monster in a quest to remember their dreams. The book will remain on display at Rockefeller Center November 6 and 7 as part of a series of free, activity-filled Carnival “Dream Big” events for the whole family.
“As a mother and actress driven by the idea of dreaming big, I’m honored to take on this new role as godmother of Carnival’s largest-ever ship and to help bring the Big Book of Dreams to life for local children,” said Marcia Gay Harden. “I’m also inspired by Carnival’s dedication to support and encourage all kids to dream big through its partnership with St. Jude.”
During the three-year partnership with St. Jude, Carnival Cruise Lines’ goal is to raise $3 million to help achieve the hospital’s mission of finding cures and saving children with cancer and other catastrophic illnesses. To support the hospital, under the theme “Care to Play,” Carnival is creating a number of fun, interactive on-board fundraising activities that will involve guest participation. Carnival will also donate hundreds of kid-sized copies of “The Dream Plucker of Perrysport” to the hospital.
“We’re excited to have a dream-worthy lineup of activities to celebrate the launch of the Carnival Dream, including the talented Marcia Gay Harden as godmother, and to bring kid’s dreams to life in the biggest children’s book ever,” said Carnival President and CEO Gerry Cahill. “We are also very proud and honored to work with St. Jude to further support its wonderful work and inspire the children and families of St. Jude to never lose sight of their dreams.”
“We are so fortunate to work with compassionate companies like Carnival,” said Richard C. Shadyac Jr., Chief Executive Officer of ALSAC, the fundraising organization of St. Jude. “Every dollar donated by Carnival and its guests through the Care to Play fundraising activities will help St. Jude continue its efforts in finding the cures and providing the treatments that will save children’s lives. On behalf of everyone at St. Jude, thank you.”
To learn more about Carnival Dream and the Carnival Book of Dreams, visit www.BigBookofDreams.com.
About Carnival Dream
Carnival Cruise Lines’ newest and largest ship, the 130,000-ton Carnival Dream, is a new class of vessel for the line and ushers in an exciting new era in “Fun Ship” cruising. On September 21, the Dream began its inaugural voyages in Europe and will make its North American debut in New York on Thursday, November 12. The 3,646-passenger Carnival Dream offers a host of innovations including more than 19,000 square feet of space dedicated to children and families, as well as an expansive WaterWorks aqua park featuring the longest water slide at sea. The ship also offers a stunning indoor/outdoor café and entertainment venue called Ocean Plaza, a two-level Serenity adults-only retreat, a wrap-around promenade encircling the ship and a 23,750-square-foot health spa.
About Carnival Cruise Lines
Carnival Cruise Lines, a unit of Carnival corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is the largest and most popular cruise line in the world, with 22 “Fun Ships” operating voyages ranging from three to 16 days in length to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Panama Canal, Canada, New England, Europe and Bermuda. In addition to the recent delivery of the Carnival Dream, the line has one new ship on order, the Carnival Magic, which is scheduled for delivery in 2011. For additional information and reservations, contact any travel agent, call 800-CARNIVAL or visit www.carnival.com.
About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family’s inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit www.stjude.org.