Carnival Cruise Lines debuted a new 30-second television commercial during the opening ceremonies for the 2010 Winter Olympic Games. Carnival is the exclusive cruise line sponsor of the games with commercials running all 17 days of the Olympic broadcast period on the NBC, MSNBC, CNBC and USA networks. The new commercial can be viewed here.
Entitled “Gangway,” the new spot is the second of three commercials that are being rolled out as part of a multi-million-dollar advertising campaign designed to showcase the unique kind of genuine, participatory fun unleashed on a Carnival cruise. “Gangway” captures the moment of transformation that happens to a Carnival guest when he/she crosses the bridge and goes from land to sea, leaving the everyday worries and routine of today back onshore.
Like the first spot in the series, the new commercial features the brand’s existing “Fun For All. All For Fun” tagline, as well as the song “Bang the Drum” by Todd Rundgren.
The third and final spot in the series is slated to debut in May. All three spots were produced by Carnival’s advertising agency, Arnold Worldwide.
In addition to being shown during the Olympics, the spots appear on ABC, CBS and NBC in a wide variety of programming such as Today Show, Good Morning America, The Office, Modern Family, NCIS: LA and The Mentalist.