Last week NBC’s Today Show announced their new Carnival-sponsored segment “Have You Ever,” which features the show’s anchors embarking on brand new experiences.
The segment ties into Carnival’s new “Hey America, Didja Ever” campaign that inspires people to try new things and add more fun to their lives.
In the second segment that aired earlier today, Today Show weathercaster Al Roker was attached to a harness and undertook the unique and heart-racing task of changing a light bulb on New York’s famed George Washington Bridge.
Wait and see what Ann Curry crosses off her list on the final installment of “Have You Ever,” airing Friday, January 21.
Carnival will also be helping consumers share, fulfill and celebrate first-time experiences throughout the year, driven by the “Didja Ever” campaign headquarters on Carnival’s Facebook page.