INNOVATIVE SOCIAL MEDIA EVENT CHRONICLES LAUNCH OF NEW CARNIVAL MAGIC WITH SERIES OF FACEBOOK VIDEOS ON MAY 1
Series of 11 videos to feature exclusive footage of naming ceremony, new amenities, interviews with top executives and more
In an unprecedented social media event, Carnival Cruise Lines is inviting Facebook fans (www.facebook.com/carnival) to experience the excitement of Carnival Magic’s May 1 launch from Venice, Italy, with a series of videos that showcase the ship’s inaugural activities along with its many unique features and innovations.
A series of 11 videos will be posted every half hour between 9 a.m. and 2 p.m. (U.S. Eastern time) on Sunday, May 1. The videos take viewers on a journey as they enjoy a front-row seat at the Carnival Magic’s naming ceremony, tour the ship’s bridge, and learn more about the Caribbean-inspired RedFrog Pub, WaterWorks aqua park, and Cucina del Capitano Italian restaurant, with insight from company executives who helped create these exciting new spaces.
The videos also offer an in-depth look at the ship’s European ports of call and a recap of the day’s events, including a chat with the ship’s godmother, Lindsey Wilkerson, a former patient of St. Jude Children’s Research Hospital who now serves as an employee and an ambassador of the organization. Carnival Magic’s Senior Cruise Director John Heald will also answer questions submitted by Facebook fans as part of an informative “Ask John” segment.
After the videos are posted, fans can participate in a Facebook quiz based on the videos for a chance to win a seven-day Carnival Magic cruise for four to the Caribbean.
“Only a handful of people get to witness a ship launch in person so by using Facebook we’re enabling fans from all over the world to be right there with us as we welcome Carnival Magic into the fleet,” said Jim Berra, Carnival’s chief marketing officer. “Those who are not already among our 725,000 and growing Facebook fans can visit us at www.facebook.com/carnival and simply hit the “like” button.”
The 3,690-passenger Carnival Magic will spend its inaugural season in Europe with a series of seven- to 12-day Mediterranean cruises operating May 1 through October 16, 2011. Following a 16-day trans-Atlantic crossing, Carnival Magic will begin seven-day Caribbean cruises out of Galveston, Texas, on November 14, 2011, becoming the port’s largest year-round ship.
Additional information on Carnival Magic is available at www.carnivalmagic.com.
For additional information on the “Fun Ship” vacation experience, contact any travel agent, call 1-800-CARNIVAL or visit carnival.com.
Carnival Cruise Lines, a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is “The World’s Most Popular Cruise Line®,” with 23 “Fun Ships” operating three- to 16-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Panama Canal, Canada, New England, Bermuda, Europe, the Pacific Islands and New Zealand. In addition to the 130,000-ton Carnival Magic, which debuted in Europe May 1, 2011, the new 130,000-ton Carnival Breeze is scheduled to enter service in June 2012. Additional information is available at www.carnival.com.
Carnival Cruise Lines is a proud member of World’s Leading Cruise Lines. Our exclusive alliance also includes Cunard, Holland America Line, Princess Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World’s Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world’s most desirable destinations. Visit us at www.worldsleadingcruiselines.com