January 2012

As part of its new Land vs. Sea marketing campaign, Carnival Cruise Lines has unveiled a massive billboard in Times Square that promotes the line’s new year-round departures from New York aboard the Carnival Miracle, which kick off in April. Located at the corner of Broadway and 49th Street, the colorful billboard features a shot of a Carnival “Fun Ship” with the New York skyline on one side and an image of a tropical destination on the other. A smaller billboard with the words “The Caribbean Is Closer Than You Think – Cruising from Midtown” – reflective of the Carnival Miracle’s eight-day Caribbean sailings from the Big Apple – is also featured. The billboard is part of a new multi-channel campaign…

Carnival Cruise Lines’ comprehensive web site for meeting, corporate event and incentive planners, www.carnivalmeetings.com, has been revamped, with more intuitive, user-friendly features than ever before. The enhanced site is filled with up-to-date and detailed information on the line’s 23-ship fleet, as well as the benefits and value of hosting a program with Carnival. Meeting, corporate event and incentive planners will be able to easily locate all information needed for planning their next value-driven program utilizing the new and intuitive layout. “Today, more than ever, meeting, event and incentive planners are being challenged to find the best possible value for their clients and often have shorter lead times in which to do so,” said Joni Rein, Carnival’s vice president of worldwide…

Today, Carnival Cruise Lines launched “The 5D Challenge: TRIVIAL PURSUIT Edition” – a Facebook promotion designed to highlight the new Thrill 5D Theater set to debut on the Carnival Breeze in June 2012.  The contest can be found on Carnival’s Facebook page under the Carnival Breeze tab at www.facebook.com/carnival. In addition to the Thrill 5D Theater, Carnival Breeze will be the first ship to feature all of the new entertainment options introduced as part the Fun Ship 2.0 enhancement program, a $500 million initiative that will completely transform Carnival’s on-board guest experience. Also, many of the ship’s entertainment features and other elements are highlighted within a new virtual tour, and series of panoramic images and videos debuting today on www.carnivalbreeze.com.…

CARNIVAL KICKS OFF FACEBOOK CONTEST TIED TO NEW THRILL 5D THEATER SET TO DEBUT ON CARNIVAL BREEZE; ONE OF SEVERAL NEW ENTERTAINMENT FEATURES TO BE INTRODUCED ON NEWEST ‘FUN SHIP’  New Virtual Tour, Videos and Panoramic Images of Carnival Breeze Also Now Available on www.carnivalbreeze.com   Today, Carnival Cruise Lines launched “The 5D Challenge: TRIVIAL PURSUIT Edition” – a Facebook promotion designed to highlight the new Thrill 5D Theater set to debut on the Carnival Breeze in June 2012.  The contest can be found on Carnival’s Facebook page under the Carnival Breeze tab at www.facebook.com/carnival. In addition to the Thrill 5D Theater, Carnival Breeze will be the first ship to feature all of the new entertainment options introduced as part the…

A reception was held on board the Carnival Magic to commemorate the ship’s first-ever call at Costa Maya, a scenic Mexican port that was featured on special six- and eight-day western Caribbean cruises from Galveston, Texas, over the Christmas/New Year’s period. Pictured here at the festivities are (from left) Costa Maya Vice President Munir Tager, Carnival Magic Captain Stefano Battinelli, and Costa Maya Port Director Cesar Lizarraga. The 3,690-passenger Carnival Magic launched year-round service from Galveston in November and expects to carry more than 200,000 passengers from the port in the coming year.

New Year’s Eve is always a festive time on the “Fun Ships” and this year was no different, as more than 64,000 revelers aboard the line’s 23 ships celebrated the arrival of 2012 in grand style. A mini-Times Square atmosphere was created on board as the champagne flowed and balloons rained down on guests at the stroke of midnight.   The following images from the Carnival Splendor illustrate all the fun and frivolity enjoyed by guests fleetwide as 2011 turned into 2012. Happy New Year!