Carnival Cruise Lines, the Official Cruise Line of the Dallas Cowboys, is turning up the music as part of its multi-year partnership with “America’s Team.” Texas’ largest cruise operator announced today that it will bring country music superstars Rascal Flatts to AT&T Stadium for a special pre-game Carnival LIVE concert for Cowboys fans attending the October 19 game against archrival New York Giants.
Rascal Flatts is the most-awarded country group of the past decade with 22.5 million albums sold and 15 number-one singles.
Carnival also announced that Rascal Flatts, one of the hottest selling acts on tour, will be among multiple artists who will be entertaining guests as part of the Carnival LIVE Concert Series in 2015 (next year’s concert dates will go on sale in October).
A first-of-its-kind in the cruise industry, Carnival LIVE debuted earlier this year and offers Carnival guests the opportunity to enjoy an intimate on-board performance by a diverse roster of popular music artists while ships are docked at select ports of call. Artists performing as part of the inaugural 2014 lineup include Lady Antebellum, Martina McBride, Trace Adkins, LeAnn Rimes, Jewel, Styx, Kansas, REO Speedwagon, Daughtry and more. (Learn more at www.carnival.com/CarnivalLive).
“As huge football fans, we can’t wait to be part of Carnival Cruise Lines’ celebration to help get Dallas Cowboys fans excited for the big game,” said Gary LeVox, Rascal Flatts’ frontman. “We’re also delighted to be part of next year’s Carnival LIVE concert series and connecting with our fans aboard their awesome ships,” he added.
“We are thrilled to have Rascal Flatts join all of the great gameday fun Carnival has planned for Dallas Cowboys fans at AT&T Stadium on October 19 and throughout the season,” said Jim Berra, chief marketing officer for Carnival Cruise Lines. “We also look forward to welcoming Jay, Joe Don and Gary on board our ‘Fun Ships’ in 2015 as we extend the fan-favorite Carnival LIVE Concert Series into its second year of great shows.”
Carnival recently announced its major sponsorship of the Dallas Cowboys and is adding fun and memorable fan experiences to Dallas Cowboys home games throughout the season. In addition to the Rascal Flatts performance, at each game at AT&T Stadium, Carnival’s “Fun Crew” is touring the lots on branded golf carts and offering exciting prizes to fans, including the chance to win one of many cruise vacation giveaways.
“We’re proud to bring Carnival Cruise Lines’ signature brand of fun to our fans and our games with great entertainment,” said Jerry Jones Jr., executive vice president and chief sales & marketing officer of the Dallas Cowboys. “The Rascal Flatts concert continues a terrific variety of season-long activities that are taking the Dallas Cowboys gameday experience to the next level.”
Carnival, Texas’ number one cruise operator, will deploy a third year-round ship in Galveston, Carnival Freedom, in February 2015. Together with Carnival Triumph and Carnival Magic, the line will carry more than 600,000 passengers annually from Texas – more than any other cruise line.