Home Latest Sales & Trade Marketing News Perez Takes Commitment to Choosing Fun to New Heights with Flyover in New Carnival AirShip over South Florida Prior to Carnival Horizon’s Miami Arrival

Perez Takes Commitment to Choosing Fun to New Heights with Flyover in New Carnival AirShip over South Florida Prior to Carnival Horizon’s Miami Arrival

by Joyce Oliva

Adolfo Perez, Carnival’s SVP sales and trade marketing – who memorably demonstrated his commitment to the agent community with a customized Travel Agents Rock tattoo – has come up with a new way to #ChooseFun, taking an aerial journey with two travel agent executives in the new Carnival AirShip, a massive 128-foot-long blimp that has been traveling the southeast to promote the line’s Homeport Advantage campaign.

Perez, along with SVP CruiseOne/Dream Vacations/Cruises Inc. Debbie Fiorino and GM of Network Engagement and Performance, World Travel Holdings Drew Daly, took the skies to get a birds-eye view of South Florida prior to tomorrow’s arrival of Carnival Horizon to its year-round PortMiami homeport.

Carnival AirShip is a key component of the Homeport Advantage campaign designed to raise awareness of new ship deployments in key markets like Miami, Galveston and Port Canaveral.  Carnival AirShip’s 30-day trek began August 29 in Memphis at Carnival’s sixth annual Day of Play at St. Jude Children’s Research Hospital, one of the line’s favorite charities, and has since traveled to Dallas, Houston, and along the Gulf Coast even flying over Carnival’s Miami headquarters.  Future stops include Orlando/Port Canaveral, Jacksonville and Atlanta.

Consumers who post a photo of the AirShip on Facebook, Twitter or Instagram with hashtag #ChooseFun are entered into a contest awarding free cruises and other prizes while triggering a donation to St. Jude.  The contest runs through the end of the campaign on Sept. 30.

Keep looking up for your chance to win!

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