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Is your travel agent an all-around rock star? To celebrate National Travel Advisor Day today, May 1, Carnival Cruise Line is launching a search for the best of the best in a new contest that supports the yearlong “Why Use a Travel Advisor” (WUATA) program dedicated to promoting the value of travel agents. With the launch of Carnival’s “Most Trusted Travel Advisor” contest, consumers can brag why their travel advisor is the best in the business in the quest for the title. Not only will the winning advisor be named Carnival’s “Most Trusted Advisor,” the agent and their client nominator will be awarded a cruise on Mardi Gras — debuting in August 2020 — and roundtrip airfare, and the agent…

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To better support travel advisors in growing their Choose Fun expertise, Carnival Cruise Line is launching a new “Loyalty Rocks: Learn and Earn” training program. Custom-built as part of Carnival’s Loyalty Rocks program, Learn and Earn is designed to recognize and reward advisors for investing in their professional development. The easy-to-use training content is video-based and puts travel advisors on an 80-percent faster path to graduation. Featuring Gold, Platinum and Diamond levels, agents can better support their clients while earning rewards and perks for themselves. Enhancements include bonus Loyalty Rocks reward points, no booking requirement for graduation and monthly seven-day Caribbean cruise awards for graduates. “We understand the importance of quality training in helping our advisors to be successful in…

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Carnival Cruise Line has added Torontoto its lineup for the popular Why Use a Travel Advisory (WUATA) Party event series.  Toronto’s WUATA Party will take place on July 24, 2019 from 6 p.m. to 8 p.m. with the exact locations to be confirmed soon. At WUATA Party, travel advisors are encouraged to invite one client and one soon-to-be client to enjoy an evening of fun and conversation on Why Use a Travel Advisor.  WUATA Party is part of Carnival’s year-long program focused on increasing consumer awareness of Why Use a Travel Advisor. Each WUATA Party features cocktails and hors d’oeuvres, fun activities, a special offer, and Carnival cruise giveaways where clients win a cruise and advisors get commission on that cruise. Canadian…

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Emphasizing the value of “See Carnival to Sell Carnival,” Carnival Cruise Line is inviting travel advisors to three first-ever ship launch parties aboard Carnival Sunrise after it emerges from a nearly $200 million bow-to-stern makeover.  The kick-off party is scheduled at Norfolk, Virginia, May 17, and two more after the ship relocates to New York City, June 10 and 20. Carnival Sunrise Launch Parties are a new and unique addition to inaugural-season activities and will enable advisors from the Mid-Atlantic and Northeast to see the results of the extensive refurbishment through an onboard exploration of the newest features, spaces and dining choices. The convenient half-day events include a presentation of post–dry dock features and amenities, a detailed tour of new…

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Carnival Cruise Line has long touted the value of using a travel advisor when booking a cruise vacation, and now that commitment is being intensified through a yearlong initiative called WUATA: Why Use A Travel Advisor. Aimed at helping travel professionals attract new clients and deepen the loyalty of existing clients, WUATA is a multifaceted program with special events that bring clients and industry experts together to promote the travel agent community. Carnival’s Why Use A Travel Advisor program will feature a WUATA Party (a wordplay on What-A Party) in four cities, social media promotions, contests, exclusive merchandise, giveaways, text alerts and WUATA Word, an innovative crowdsourced word cloud that will grow throughout the year as the movement expands. Easy-to-use…

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Last week Carnival’s Sales and Trade Marketing team kicked off its 2019 Carnival Conversations series with nearly 100 travel agents in San Juan, Puerto Rico. Held at the La Concha Hotel & Resort, El Condado, the event marked the first time one of the Q&A sessions was held on the island. 2019 marks the sixth year of the popular series that features Carnival executives engaging in an open question-and-answer session with travel advisors in various locations. Participating executives included Adolfo Perez, senior vice president, sales and trade marketing; Kirk Neal, regional vice president, eastern U.S. and Caribbean; Ines Alvarez, senior manager, trade marketing; Sheila LeBlanc, senior director, Carnival Independent Agent Team; and Calvin Rodriguez, business development manager for Puerto Rico.…

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Tapping into the momentum of Wave Season, Carnival Cruise Line has launched an interactive “Carnival Word Search Contest” for travel advisors. The online game, designed to keep agents up to date on Carnival’s ships and itineraries, will run for 18 days, from Feb. 11 through Feb. 28, 2019. Every day of the contest travel advisors who visit Facebook.com/carnivaltrade can play along and find three ship- or port-related terms in a word-search puzzle. Each time participants find a word, a fun fact pops up with relevant information. For example, finding the word “PANORAMA” yields “The all-new Carnival Panorama will take your clients on a picturesque cruise through Cabo San Lucas, Mazatlán, and Puerto Vallarta starting December 2019.” Completing the three-word challenge…

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Carnival Cruise Line has launched a new print advertising campaign developed in collaboration with SapientRazorfish aimed at travel trade publications serving the travel agent community. The ads emphasize what makes travel advisors special — the transformative guest experiences at sea that can only be delivered by travel advisors who know both their client and the Carnival product. The campaign blends the brand’s “Choose Fun” and “Travel Agents Rock” themes while highlighting Carnival’s latest product features. “Carnival is both a true advocate for travel agents and passionate about delivering fun, and this campaign really captures and combines those themes,” said Adolfo Perez, senior vice president of sales and trade marketing for Carnival. “The ads are playful, eye-catching and engaging, and we…

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Roses are red … and white and blue … and all will adorn Carnival Cruise Line’s float in the 130th Rose Parade on New Year’s Day. Adolfo Perez, senior vice president of sales and trade marketing for Carnival, showed off his flower powers as he and 11 California-based travel advisors helped prepare the replica of Carnival Panorama during Decorating Week in the lead-up to the parade. Carnival Panorama is set to be the cruise line’s first new ship to debut on the West Coast in 20 years when it arrives at Long Beach, California, in December 2019. At the annual all-American pageant in Pasadena, California, the 55-foot-long float will have many of the familiar elements of Carnival ships, including the…

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Carnival Cruise Line was named Best Domestic Cruise Line and Best Family Cruise Line at the 16th annual Travel Weekly Readers Choice Awards at a black-tie gala in New York City. This marks the third consecutive year that Carnival has earned the Best Domestic Cruise Line honors. Based on Travel Weekly reader surveys, the awards recognize the travel industry suppliers who were “the best of the best” in various product and service categories during 2018. “We are thrilled to receive this important recognition from the readers of Travel Weekly as both the best domestic cruise line and the best cruise line for families,” said Christine Duffy, Carnival Cruise Line President. “We truly appreciate the support of our valued travel partners…

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