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Last week Carnival’s Sales and Trade Marketing team kicked off its 2019 Carnival Conversations series with nearly 100 travel agents in San Juan, Puerto Rico. Held at the La Concha Hotel & Resort, El Condado, the event marked the first time one of the Q&A sessions was held on the island. 2019 marks the sixth year of the popular series that features Carnival executives engaging in an open question-and-answer session with travel advisors in various locations. Participating executives included Adolfo Perez, senior vice president, sales and trade marketing; Kirk Neal, regional vice president, eastern U.S. and Caribbean; Ines Alvarez, senior manager, trade marketing; Sheila LeBlanc, senior director, Carnival Independent Agent Team; and Calvin Rodriguez, business development manager for Puerto Rico.…

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Tapping into the momentum of Wave Season, Carnival Cruise Line has launched an interactive “Carnival Word Search Contest” for travel advisors. The online game, designed to keep agents up to date on Carnival’s ships and itineraries, will run for 18 days, from Feb. 11 through Feb. 28, 2019. Every day of the contest travel advisors who visit Facebook.com/carnivaltrade can play along and find three ship- or port-related terms in a word-search puzzle. Each time participants find a word, a fun fact pops up with relevant information. For example, finding the word “PANORAMA” yields “The all-new Carnival Panorama will take your clients on a picturesque cruise through Cabo San Lucas, Mazatlán, and Puerto Vallarta starting December 2019.” Completing the three-word challenge…

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Carnival Cruise Line has launched a new print advertising campaign developed in collaboration with SapientRazorfish aimed at travel trade publications serving the travel agent community. The ads emphasize what makes travel advisors special — the transformative guest experiences at sea that can only be delivered by travel advisors who know both their client and the Carnival product. The campaign blends the brand’s “Choose Fun” and “Travel Agents Rock” themes while highlighting Carnival’s latest product features. “Carnival is both a true advocate for travel agents and passionate about delivering fun, and this campaign really captures and combines those themes,” said Adolfo Perez, senior vice president of sales and trade marketing for Carnival. “The ads are playful, eye-catching and engaging, and we…

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Roses are red … and white and blue … and all will adorn Carnival Cruise Line’s float in the 130th Rose Parade on New Year’s Day. Adolfo Perez, senior vice president of sales and trade marketing for Carnival, showed off his flower powers as he and 11 California-based travel advisors helped prepare the replica of Carnival Panorama during Decorating Week in the lead-up to the parade. Carnival Panorama is set to be the cruise line’s first new ship to debut on the West Coast in 20 years when it arrives at Long Beach, California, in December 2019. At the annual all-American pageant in Pasadena, California, the 55-foot-long float will have many of the familiar elements of Carnival ships, including the…

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Carnival Cruise Line was named Best Domestic Cruise Line and Best Family Cruise Line at the 16th annual Travel Weekly Readers Choice Awards at a black-tie gala in New York City. This marks the third consecutive year that Carnival has earned the Best Domestic Cruise Line honors. Based on Travel Weekly reader surveys, the awards recognize the travel industry suppliers who were “the best of the best” in various product and service categories during 2018. “We are thrilled to receive this important recognition from the readers of Travel Weekly as both the best domestic cruise line and the best cruise line for families,” said Christine Duffy, Carnival Cruise Line President. “We truly appreciate the support of our valued travel partners…

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Carnival Cruise Line earned a Silver Award for Best Cruise Line for Families and a Bronze in the Best Cruise Line Onboard Entertainment categories in Recommend magazine’s 2018 Readers’ Choice Awards, the publication announced today. Recommend’s audience of travel advisors voted for their favorite destinations, hotels and resorts, tour operators, cruise lines, rail vacations, car rentals, airlines and host agencies to determine the winners in each category. “A Carnival Cruise Line vacation is ideal for families — from our exclusive Seuss at Sea program and WaterWorks to SkyRide and Hasbro, The Game Show — and to be recognized by the readers of Recommend, who know travel better than anyone, for this and our entertainment is an incredible acknowledgement,” said Adolfo…

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Just in time for Wave Season, travel advisors who want to take their earning potential to the next level can opt-in to Carnival Cruise Line’s 2019 “AMP Up Commission Challenge” to qualify for higher commission rates. The program offers travel advisors the ability to increase their commissions up to 15 percent following a booking qualification period from Jan. 1 — March 31, 2019. Agencies who reach set booking goals during this window will earn the increased commissions on new Carnival Cruise Line bookings made from April 1 – Dec., 2019. Registration for the Program is open beginning today through Dec. 23, 2018, on GoCCL.com. “Last year our travel agency partners embraced the AMP Up Commission Challenge and exceeded their goals…

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Carnival Cruise Line earned three Porthole Cruise Magazine Readers Choice Awards, earning top honors in the Best Value for the Money, Cruise Director and Computer Facilities categories. Award winners were determined by thousands of readers of Porthole Cruise Magazine, who voted for their favorites in 51 categories. Winners are published in the November/December 2018 issue, which hit newsstands this week and is available  online at Porthole.com. “Porthole Cruise Magazine is a respected publication with an audience of true cruise aficionados who know the cruise business and are discerning in their tastes,” said Adolfo Perez, Carnival’s senior vice president of sales and trade marketing. “Winning in three categories is a testament to how our shipboard staff exceed guests expectations every day.”…

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Carnival Cruise Line made a big splash at Travel Weekly’s CruiseWorld, Nov. 7-9, 2018, at the Fort Lauderdale/Broward County Convention Center. The annual conference and exhibition was staged by Northstar Travel Media, parent company of the Travel Weekly branded publications. In addition to participating on panels and hosting seminars, Carnival took over the workshop floor with a 300-square-foot activation space with activities and prizes, including Carnival cruise giveaways. “CruiseWorld provides us a perfect platform to show our Fun Ship experience and interact with agents in a big way, and each year we try to up the fun factor with something that’s going to be entertaining and memorable,” said Adolfo Perez, senior vice president of sales and trade marketing for Carnival.…

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Carnival Corporation’s five North American brands are tapping into one of the top business schools in the country to strengthen the support their business development managers provide to travel agent partners. In a unique collaboration with the Aresty Institute of Executive Education of the Wharton School at the University of Pennsylvania, Carnival Corporation has developed a new Sales Strategy and Customer Marketing certificate program. This partnership with Wharton Executive Education ensures that sales teams across Carnival brands have the top skills in the industry to deliver the best sales and service to their trade partners. Sales Strategy and Customer Marketing courses are taught by Wharton School faculty and are delivered through lectures, assigned coursework and discussions with professors. After completing…

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