Latest Sales & Trade Marketing News

Carnival Cruise Line’s Sales and Trade Marketing team received two gold and two silver 2018 Magellan Awards in Travel Weekly’s annual competition. All four awards were bestowed in the Cruise Marketing–Web Marketing/Advertising Category. Carnival’s Facebook page for travel agents received a gold award for its effectiveness as a trade communications platform. The page is run by Adolfo Perez, senior vice president of sales and trade relations, and currently has more than 37,000 followers and over 36,000 likes. The other gold Magellan was earned for the innovative “What’s Your Carnival IQ?” Facebook contest that tested travel agents’ knowledge about the Carnival brand and onboard product. The redesign of Carnival’s travel trade portal, GoCCL.com, into a more mobile-responsive and exclusive business-to-business tool…

Carnival Corporation’s three largest North American cruise brands and the top cruise retail organizations, travel agencies and agents from across the continent gathered in San Diego, California, last night for the presentation of the World’s Leading Cruise Lines Excellence Awards 2018. Sales and marketing representatives from Carnival Cruise Line, Holland America Line and Princess Cruises were on hand to celebrate excellence in cruise sales in 12 categories on the national and regional levels as well as sectors of the business such as consortia, franchises and online agencies. “Travel agents play a most critical role in helping their clients who become our guests choose the right cruise line and even the right ship and itinerary through listening to where they want…

Carnival Cruise Line will visit agents on its popular festival- inspired “Agentpalooza” bus tour from June 11-14 with stops throughout Southern California.  Hosted by Carnival’s Senior Vice President of Sales & Trade Marketing Adolfo Perez and the line’s sales leadership team, each tour stop includes five different areas featuring specific entertainment and sales and marketing activities. A main stage will feature new marketing and product experiences and a variety of engaging entertainment activities between agents and Carnival sales team members. “Last year’s event was such a great success thanks to the support, active participation and enthusiasm of the thousands of travel agent partners who showed us exactly why we call them rock stars,” said Perez. “We’re excited to take the…

  Adolfo Perez, a 36-year veteran of Carnival Cruise Line, has been appointed senior vice president of sales and trade marketing. Perez has been serving as vice president of sales and trade marketing since 2015. Under his leadership, Carnival has rolled out several successful initiatives and programs to reinvigorate and fortify relationships with travel agents and reestablished partnerships with various associations. In his new role, Perez will continue to be responsible for Carnival’s business development teams and trade marketing functions in the U.S., Canada and international markets, reporting to Ken Tate, who has been promoted to executive vice president & chief commercial officer.   “Adolfo has been critical to driving growth in our travel agent business, both domestically and internationally,…