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Carnival Cruise Lines Rolls Out New Network TV Advertising Campaign

by Joyce Oliva

             Carnival Cruise Lines’ new network TV advertising campaign kicks off December 25 with two :30 spots designed to evoke the kind of spontaneous and spirited fun that underlies the Carnival vacation experience. The two spots were shot during local events held recently in Dallas and Philadelphia attended by several thousand people. During the events, Carnival set Guinness World Records for the world’s largest inflatable beach ball and the world’s largest piñata.

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